A similar planning process, discussed below, can be used for both but will need to take into account the different settings, target audiences and key messages. This module focuses on planning for both activities and the strategies you can use. It also involves consumers whose knowledge and lived experience are critical in the planning stages for dissemination and communication.Īnother important and necessary consideration is the political context and any potential impact on the government - a key stakeholder - by a possible counter-campaign if the guidelines address a sensitive health issue. Good dissemination and communication needs to be a carefully planned process that involves considering the target audience, the message you want to get across and the communication strategies that will help you achieve this ( Wilson, Petticrew et al. Well-designed dissemination strategies can improve access to a guideline and lead to improvement in health outcomes ( Grimshaw, Thomas et al. For public health more specifically, health communication ‘aims to change people’s knowledge, attitudes, and/or behaviours empower individuals to change or improve their health conditions.’ (Rural Health Information Hub, 2019) We are also partners in seven H2020 projects for communication, dissemination and exploitation activities.Dissemination is the targeted distribution of information and materials about an evidence-based intervention to a specific public health or clinical practice audience ( AHRQ 2012). We support organisations in defining their strategy for H2020 projects. Our consultants are experts in communication, dissemination and exploitation of results. the “ Communicating EU research and innovation guidance for project participants” brochure (DG RTD).the “ 60-minute Comms Workout!” webinar (EASME). the “ Making the Most of Your Horizon 2020 Project” brochure (IPR Helpdesk).However, we advise project leaders to include the communication strategy from the proposal stage: it adds attractivity for the evaluators! More informationįor the sake of clarity, the European Commission has published guidelines on the difference between dissemination and communication in Horizon 2020 projects, such as: The consortium must provide a detailed communication plan when the Horizon 2020 projects start, but it is not mandatory as such in the proposal. It is important to use a less technical language so that a non-specialist audience can easily understand the goals and means of the project.įor example, communication activities include: visual identity (logo, graphic charter…), public website, leaflets and flyers, social media, videos, press releases, etc. Thus, communication activities target a much wider audience, including the media and the general public. The communication activities of Horizon 2020 projects go beyond dissemination: they do not involve project results only but also the project in general such as the societal challenges or European added-value of the project. Therefore, the target audience of dissemination activities is any potential user of the project results: the scientific community, stakeholders, industry, policy makers, investors, civil society, etc.Ĭonsequently, listing all types of potential primary and secondary results in the exploitation and dissemination plan is very important, as well as their target audience and the means to achieve them: scientific papers, public databases, workshops, etc. Dissemination aims at maximising the impact of research results in the public domain. The objective of exploitation activities is the better use of project results for valorisation and knowledge transfer. However, exploitation is also mentioned implicitly in the “Excellence” section and can constitute a specific Work Package. Project leaders are required to provide an exploitation and dissemination plan in the “ Impact” section of Horizon 2020 proposals. Let’s clarify this! Dissemination: the project results However, the difference between them is not always clear. They are even a central constituent of the “Impact” section of proposals. Communication and dissemination of results are mandatory activities for Horizon 2020 projects.
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