The "frantic 1953–54 Ford/GM price war" had a devastating impact on the remaining "independent" automakers. Mason, the architect of the merger, believed that the survival of the U.S.'s remaining independent automakers was dependent on their joining in one multiple-brand company capable of challenging the Big Three as an equal. Barit as a consultant and he took a seat on the board of directors. with assets of US$355 million and more than $100 million in working capital. The Nash-Kelvinator/Hudson deal was a straight stock transfer (three shares of Hudson listed at 11⅛, for two shares of American Motors and one share of Nash-Kelvinator listed at 17⅜, for one share of American Motors) and finalized in the spring of 1954, forming the fourth-biggest auto company in the U.S. An earlier corporation with the same name, co-founded by Louis Chevrolet, had existed in Plainfield, New Jersey from 1916 through 1922 before merging into the Bessemer–American Motors Corporation. The new corporation would be called the American Motors Corporation. In January 1954, Nash-Kelvinator Corporation began the acquisition of the Hudson Motor Car Company (in what was called a merger). Īfter periods of intermittent independent success, Renault acquired a major interest in American Motors in 1979, and the company was ultimately acquired by Chrysler in 1987.Īmerican Motors logo used from 1954 until 1967 Regarded as "a small company deft enough to exploit special market segments left untended by the giants", American Motors was widely known for the design work of chief stylist Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three", but "had a knack for making the most of his employer's investment". Their largest competitors were the Big Three- Ford, General Motors, and Chrysler.Īmerican Motors' production line included small cars-the Rambler American, which began as the Nash Rambler in 1950, Hornet, Gremlin, and Pacer intermediate and full-sized cars, including the Ambassador, Rambler Classic, Rebel, and Matador muscle cars, including the Marlin, AMX, and Javelin and early four-wheel drive variants of the Eagle and the Jeep Wagoneer, the first true crossovers in the U.S. Īmerican Motors' most similar competitors were those automakers that held similar annual sales levels such as Studebaker, Packard, Kaiser Motors, and Willys-Overland. At the time, it was the largest corporate merger in U.S. Vehículos Automotores Mexicanos (1963–1980)Īmerican Motors Corporation ( AMC commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954.
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